Founded in early 2009 by marketing professional, Joe Notter, Fashion Up is a unique fashion & nightlife experience centered around music, beauty, and style. The production lacks nothing but similarity to other events of its kind.   In Philadelphia, the event is hosted three times a year including Spring, Summer and Fall/Winter.

With over a half dozen events produced in Philadelphia, it has been discussed by many that Fashion Up has been responsible for bringing more fashion into the city.

Fashion Up will be launching in several cities in 2011 including Atlantic City, Southern Indiana and Denver.  More cities to come as the vision grows into a national entity.

The first event was featured at Pearl and the video is featured below: